3 Keys Tactics for Seeing Your Startup App Differ From Competitors

Having your startup app idea stand out in the marketplace is possible with this three-pronged approach. The aim is to become recognized for one vibrant quality everyone else doesn’t have, which will have a knock-on effect for your brand.

1. Focus

In a fierce product market, having more extensive features or improving on those offered elsewhere will not necessarily mean you’re more successful. Nevertheless, by focusing your current features on an overlooked niche from the same customer-base, suddenly your startup becomes noticeable and draws a percentage of users. For example, if you sell Thai food, there’s a greater chance that you’ll subscribe to a feature that ties into your own marketplace. Or, if you sell shoes, any automation tool that can help your business will have appeal.

Tailoring your features in such a way allows for standing shoulder to shoulder with a large portion of competitors, offering a springboard for greater presence and success.

2. Positioning

Your branding and target market combine to take hold of your place in the market, which is entirely achievable so long as you can be clear of your brand purpose and who it is going to appeal to. However, without knowing there is a customer-base for you to gain, positioning is almost impossible. Having a clear plan in this respect, therefore, is what will make your brand stand out from competitors so long as there is a market gap and your integrity is clear.

Do not overlook any means of understanding your customers. Launching a tool to judge how your customer-base behaves can inform the next launch, which could be the one to make you profit. Consider what reports and data are available even from a disadvantageous position, as even the most successful business people use such information to inform and define their future profit-making strategies. Forecasts may offer them more than one approach as well, so consider looking for a plan A, B, C and D, but make sure that all your efforts are based on a clear assessment of opportunity and customer behavior.

3. Personalization

There’s no way of getting around your reliance on technology for profit and recent advances in personalization cannot be ignored. Understanding the intricacies of customer behavior now leads the way when it comes to driving branding, allowing your marketplace to feel they have a one-on-one relationship with your products.

Companies with lots of customers paying small amounts will have an account manager focused on each niche, while those who draw big-paying clients will offer one contact to monitor their own account. The aim is to make sure each customer can get the most out of their relationship with you to secure ongoing loyalty. Existing loyalties can be upset, however, if you’re able to build innovative features then offer smaller costs while you build up and take from another’s market base.

Technical offers alone do not have to drive differentiation, however, as having your approach unique and valuable to a certain customer may be far more important than impressing them in such a manner.